Generation Z: Attracting New-Age Talent

Our planet and how the workforce operates are changing to adapt to the needs of our newest generation of entry-level workers – Generation Z! As the most multicultural generation that has grown up amid various unprecedented events and situations, they have unique ways of assimilating into the world. From being the first generation to grow up with 24/7 access to the internet or starting their careers amid a global COVID-19 pandemic, Gen Z’s experience and understanding of our world and workforce are starkly different than others. This generation is more confident, technologically savvy, and hyper-aware of social issues – and they want their employer to reflect their values. In order to attract and retain top talent to your company, it’s essential to have progressive goals, diversity and inclusion initiatives, and strive for a positive impact on the people and communities around you. 

Working at an establishment with a positive work culture is crucial for Gen Z and great for business. Having a healthy atmosphere increases productivity by inspiring collaboration and creativity. Then, employees become happier, and there is a more significant chance of sparking innovation in your enterprise and beyond. A more comfortable workplace that promotes diversity and inclusion makes for a longstanding team and improved recruitment efforts – because who doesn’t want to work somewhere they can always smile? PQE Group actively encourages self-expression and works to ensure that every individual on our team feels heard, valued, and respected, regardless of race, gender, or circumstance. We’re committed to providing equal opportunities and maintaining a safe workplace without discrimination to allow for sustainable growth, development, and team retention. 

Gen Z also looks to businesses that fulfill their work-life balance needs, such as providing adequate wages, healthcare, flexibility, and shares their passion for taking care of the planet. Climate change has been a massive hot topic for almost all of this generation’s life, and they see the negative impact on Earth every day. This is why companies like PQE Group, which exemplify innovative corporate social responsibility standards and solutions, are the perfect place to attract new-age talent. We aim to facilitate a more inclusive work environment that caters to mental and physical health and shares their morals. 

The success of our businesses and society is tethered to the well-being of the community and the environment to which we belong, which is why it’s increasingly important to take care of not only our enterprises but each other as well. Gen Z recognizes the importance of compassion, innovation, forward-thinking and sustainable change to create a better destiny for their generation and beyond. Companies who want to attract and retain top talent in the coming years and beyond must adapt, evolve, and take to heart the progressive values of the future.